Photo courtesy of Homestead-Miami Speedway.
With an exciting return to the NASCAR Playoffs (October 22-23), Homestead-Miami Speedway today unveiled a new, brightly designed logo that showcases the venue’s sense of 1.5-mile venue and incredible competition, while incorporating everything South Florida has to do with the show – from Vibrant South Beach to Tranquil Keys.
Using a mix of turquoise pink, blue, yellow, light and dark turquoise—the colors of South Florida culture—the new Homestead-Miami Speedway identity uses a systematic approach to branding the entire NASCAR brand ecosystem. The result is the regional and cultural flair for colour, speed and exhilarating racing that is so unique to Miami.
The logo’s supporting design elements feature the path layout, as well as the ocean sunset of the South Florida coast and the outline of the state tree of Florida – Sabal Palm. The design will be spotlighted on Homestead-Miami Speedway merchandise and at all of the various locations in the venue over the anticipated fall weekend, featuring the Dixie Vodka 400 on Sunday, October 23.
“What a way to bring Homestead-Miami Speedway back to the NASCAR Playoffs,” Speedway President Al Garcia of Homestead-Miami exclaims for the first time at NASCAR’s postseason since 2019. “As a native, I am delighted with the new logo, because it epitomizes all that South Florida highlighting the warmth of the keys.
“Our amazing facility is more than just a highway; it is a vacation destination for families, friends, competitors and sports lovers. The colorful new identity shows just that, along with off-the-graphics competition and a relaxed atmosphere filled with lush greenery, sand and sun.”
The experience at Homestead-Miami Speedway is anything but ordinary. Many unique experiences are offered to the masses, including The Larry’s Hard Lemonade Beach Bash, Container Bar and Speedway Terrace.
Perched on a 20,000 square foot beach inside Turn 3, The Larry’s Hard Lemonade Beach Bash sits on a 7-acre underground lake that fed on springs that spans the back width and includes live entertainment, unique food and beverage options, beach and water activities, and more! The only motorsport beach area, which is open to guests of all ages.
The Dixie Vodka 400 on Sunday, October 23 will be the second race of the NASCAR Cup Series in Round 8 and will see the highly anticipated debut of the successful NASCAR ‘Next Gen’ at HMS. The track hosted the NASCAR Cup Series Final from 2002-2019.
The double header on Saturday, October 22, will have supplement repercussions. The Baptist Health 200 will be the final “last chance” race in the NASCAR Camping World Truck Round of 8 series. The Contender Boats 250 will be the second event in Round 8 of the NASCAR Xfinity Series. The driver’s victory at Homestead-Miami Speedway in every playoff will earn an automatic berth at Championship 4 at Phoenix Raceway during the first weekend of November.
For more information on the upcoming race weekend, including 3-race ticket packages, camping, and hospitality, as well as Homestead-Miami Speedway’s comprehensive rebranding and more, visit homesteadmiamispeedway.com Or call (866) 409-RACE (7223).
– Homestead – Miami Speedway –